Building brands that
The rules by which brands have operated for decades have changed, and this is attributed to a change in public expectation. However, in the UAE’s competitive real estate market there stands an opportunity to evolve. As IMKAN, we strive to stay ahead of the curve through our progressive strategies and methodologies. Brands—as architecture—are cultural products and as such, they fulfil a role in a person’s life that goes beyond functionality. We are in the process of taking each space we create to the next level through a cultural branding approach: we’re building brands that have a cultural benefit, not just a functional one.