News May 24, 2021

Retailers and leasing company for Le Carrousel announced

  • Carrefour Market and cinema complex, CINEATLAS, are amongst the first anchor retailers to be announced
  • IMKAN Maroc appoints AMS AFRICA to oversee merchandising and leasing management


IMKAN Maroc has announced significant progress on its Rabat-based Le Carrousel project as it signs two major retailers – Carrefour Market and CINEATLAS – to feature at its state-of-the-art Mall du Carrousel. Alongside the major retail signings, IMKAN Maroc has appointed leasing management firm AMS AFRICA to implement the mall’s merchandising strategy.

Mall du Carrousel, which is home to a leasable retail space of ​​over 29,000 square meters spread across two levels, is already attracting several globally renowned brands, some of which have already confirmed their presence at the shopping destination. Amongst the first to sign lease agreements are Carrefour Market - a part of the LabelVie Group - and the first network of premium cinema complexes in Morocco, CINEATLAS Holding.

In collaboration with its newly appointed leasing management company, AMS AFRICA, IMKAN Maroc has started to roll out its mall merchandising plan to ensure Mall du Carrousel becomes a dynamic flagship shopping and lifestyle destination on a regional scale which is estimated to attract more than 5 million visitors when it opens in 2023.

AMS AFRICA has contributed to the development of Mall du Carrousel since its inception and is now the exclusive agent in charge of leasing the commercial component of the project. In line with IMKAN Maroc’s vision, the company has used its expertise to ensure optimal design and layout in order to offer the best customer experience.

The Carrefour Market brand will take a retail space of more than 2,000 square meters – staying true to its large scale shopping concept, providing its customers with a rich variety of consumer products as well as a F&B area.

CINEATLAS will develop an innovative seven-screen multiplex spanning over 2,500 square meters featuring a jazz café bar as well as a gourmet restaurant with a terrace overlooking the Atlantic.

Commenting on the signing, Ahmad Aref, Managing Director of IMKAN Maroc, said: “We are pleased to partner with AMS AFRICA, which has a world-renowned reputation in its field. We are looking forward to welcoming the imminent arrival of prestigious brands such as Carrefour Market and CINEATLAS, which reflect the relevance of Mall du Carrousel's commercial strategy."

The Mall du Carrousel is an open-air shopping center that combines entertainment, dining and shopping in a unique pedestrian environment by the ocean. It will offer an unprecedented mix of international and local franchises, personal services, entertainment and educational leisure activities, inviting people to live new experiences and celebrate shopping, gastronomy and even art and culture throughout the year.

The Mall du Carrousel is an integral part of the Le Carrousel project, a mixed-use destination of over 11 hectares on the Rabat coastline. An integral part of the integrated development project of the corniche, intended to play a major role in the urban development of the capital, Le Carrousel enjoys an exceptional location in the heart of a coastal area of ​​10 hectares, just 15 minutes from downtown and the highway.

In addition to the Mall du Carrousel, the project includes luxury oceanfront residences, a seafront promenade and a boutique hotel. It has been designed as a living, leisure and entertainment space, meeting the expectations of residents and visitors in search of comfort, calm and well-being.

The Mall du Carrousel, Phase 1, in figures:

An investment of 520 million dirhams including 330 million allocated to the construction of:

  • 29,000 square meters of retail space
  • 7,000 square meters of green space
  • 1,000 parking spaces


  • 100 stores
  • 2,400 square meters of multiplex cinema
  • 2,000 square meters of food area- supermarket
  • 1,200 square meters of entertainment space for children
  • 4,300 square meters of catering

About IMKAN:

IMKAN is a wholly owned subsidiary of Abu Dhabi Capital Group (ADCG). Its main projects were initiated, among others, in the craftsmen district in Abu Dhabi, with the construction of a multipurpose building called Artery, which houses a residential space and a covered parking lot. There is also the Pixel project, which is the first offer formulated by the company to include mixed-use housing. The other key projects are Nudra (an agglomeration of luxury villas located on the beach), but also Sheikha Fatima Park, the capital's first urban park, as well as AlJurf, the second fully integrated residence in Sahel Al Emarat. Several other projects, located between Abu Dhabi and Dubai, include villas with timeless styles, but also land located within a preserved and natural ecosystem.

The creator of urban spaces, IMKAN, delivered its boutique hotel STORY ex-villa Dyafa in Rabat in 2019. As for the Carrousel project, the mixed-use project located on the Corniche de Rabat, work is progressing according to schedule and delivery of the residential component is scheduled for 2022.


AMS AFRICA is a member of Casablanca Finance City and is the African hub of the Shopping Center Company (SCC France) and Aswaq Management & Services (AMS UAE), leaders in real estate in Europe and in the MENA region. With more than 50 years of know-how and a team of more than 600 experts, the group manages a combined portfolio of more than 130 projects totaling 4 million square meters and representing more than 10,000 leases.

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Phone: 0530 111 030 - 0800 09 0800

This article was originally published on Retail & Leisure International (RLI) on May 18, 2021. Read the original article by clicking here.

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